Carolina Asthma & Allergy Center

Often, a strategic and creative overhaul is the best way to start a long-term client relationship.  That was the opportunity presented to us by the Carolina Asthma & Allergy Center.  And, collectively, we hit the ground running and are making good things happen.

 The Challenge:

Even as the most established asthma and allergy group in the Charlotte, with 100 percent of doctors holding board certifications, Carolina Asthma & Allergy Center wasn’t sending the best messages to patients and referring physicians.  Honestly, they weren’t blowing their leader’s horn loud enough.

Opus 59 Creative Group initially was engaged in a strategic planning process to develop new messaging, a revised brand, and a marketing plan that would move the needle while being fiscally responsible.

We interviewed all 12 doctors and practice administration leaders, then led them through a planning process to arrive at a revised positioning, visual branding and tagline.  In addition, we delivered a marketing plan to re-launch the brand, beginning with a redesigned website on the WordPress CMS platform.

Deliverables and Results:

Opus 59 currently serves as the virtual marketing department for Carolina Asthma & Allergy Center.  We meet weekly with management and are responsible for brand development, graphic design, public relations, content development and all paid and unpaid promotions.