Collaboration with a sharp corporate marketing department is one of the things we do best, we think. Often the best ideas come out of working on day-to-day, in-the-trenches tactics, while keeping an eye on the larger picture. With OrthoCarolina, collectively we’re on to something.
As one of the region’s largest — and fastest growing — orthopedic providers, a need to differentiate specialty centers within OrthoCarolina created a graphic design challenge that soon became a rebranding project.
The iconography (known internally as “OC 2.0”) allows us to minimize the use of photography, while providing a visual connection among all that OrthoCarolina does for its patients, partners and physicians.
The initial iconography spread to wayfinding and office signage, then to collateral material, advertising, outdoor, environmental, displays and OrthoCarolina’s relaunched website. We also worked hand-in-hand with the marketing department to develop and launch the new “You. Improved.” tagline.
Deliverables and Results:
Opus 59 is an extension of OrthoCarolina’s marketing department. For four-plus years, we’ve been involved in advertising, design, content development and marketing strategy.