We have the good fortune of speaking with many practice managers and marketing pros for Charlotte area healthcare practices. We like to kick off those conversations with four questions:
- How are you sharing the compelling story of your practice’s expertise with potential patients and referring physicians?
- Would you appreciate help articulating your practice’s unique brand positioning and key messages?
- Do you have a solid plan to maximize your marketing spending and show a return on investment to your practice?
- When was the last time you were able to pause and take a strategic look at your efforts?
The answers to these questions inevitably lead to conversations that help us understand where they are with branding and marketing. In turn, it helps us develop plans that can help.
With some clients, like OrthoCarolina, we bring our skills and experience and work as an extension of their internal marketing team. With others without marketing staff such as Carolina Asthma & Allergy Center, we act as their on-call marketing department, providing comprehensive marketing strategy and support.