Often, a strategic and creative overhaul is the best way to start a long-term client relationship. That was the opportunity presented to us by the Carolina Asthma & Allergy Center. And, collectively, we hit the ground running and are making good things happen.
Even as the most established asthma and allergy group in the Charlotte, with 100 percent of doctors holding board certifications, Carolina Asthma & Allergy Center wasn’t sending the best messages to patients and referring physicians. Honestly, they weren’t blowing their leader’s horn loud enough.
Opus 59 Creative Group initially was engaged in a strategic planning process to develop new messaging, a revised brand, and a marketing plan that would move the needle while being fiscally responsible.
We interviewed all 12 doctors and practice administration leaders, then led them through a planning process to arrive at a revised positioning, visual branding and tagline. In addition, we delivered a marketing plan to re-launch the brand, beginning with a redesigned website on the WordPress CMS platform.
Deliverables and Results:
Opus 59 currently serves as the virtual marketing department for Carolina Asthma & Allergy Center. We meet weekly with management and are responsible for brand development, graphic design, public relations, content development and all paid and unpaid promotions.