When marketing a business or service, it’s hard sometimes to turn the corner from being reactive to being proactive. But in today’s economic landscape, it has never been more important to do just that. Today’s discerning customer is constantly looking for compelling reasons to choose one business or service over another. In essence, it comes down to your “brand promise.” When defining a brand, we think of it in terms of the 3 D’s. What makes it Distinctive, Desirable and Deliverable? Let us help discover and define the 3 D’s of your brand.