Five reasons we think you should choose us:
We Strive For Lasting Relationships
We are peer-level partners dedicated to a mutually-rewarding, long-term relationship. A point of pride with us is that, once engaged, our clients keep us around for the long haul. There are aspects of a consulting-type relationship that can only develop over time. From discussing general business goals and strategies to specific marketing tactics, good things happen in relationships built on mutual trust and commitment to common goals.
We Succeed When You Succeed
Our relationship is predicated upon and measured by your business success. Results matter, now more than ever. We’ve all heard the old saying: “It’s not personal, it’s business.” But with us, it is personal. We promise to work hard to produce measurable results for your organization.
Improvement Without Disruption
We can help you refine your brand without interrupting your business. In an ideal world, it would be nice to just stop the marketing bus, evaluate, analyze and scrutinize the brand and complete a marketing plan. In the real world, of course, the show must go on. We have worked with a number of client partners through a “brand evolution” rather than a reboot.
Learning From And Leveraging Your Expertise
Our branding process actively seeks your input, but won’t dominate your time. You have a job to do, dealing with competing priorities. The more we know, the better job we can ultimately do for you. We promise to do our homework, learning as much as we can about your industry and business, and save our face-to-face time for asking smart questions, to fill in the blanks and use our gained understanding to develop a comprehensive plan to take your brand where you want it to go.
Planning And Budget Stewardship
Good planning yields efficient marketing spending, which can save you money in the long run. It’s not always what you spend — it’s how you spend it. Doing more with less has become the “new normal.” Producing measurable results has never been more important. We pride ourselves in being good stewards of our clients’ marketing budgets, constantly searching for ways to maximize return on investment.
As experts in your specialty, you may be too close to your business and interests to achieve enough objectivity to speak to potential clients in terms that will resonate with them. You know who you are, what you’re best at doing, and with whom you should be working, but are you speaking to these patients in terms of true benefits in their eyes?
We can help.
Our approach involves gathering information from patients, management and practice managers about your services, what they are intended to accomplish, and the current perception of your practice. From there, we develop positioning, key messages and a marketing plan to communicate your service and practice to the marketplace efficiently and with the
How We Can Help
- Visual Identity
- Key Messages and Positioning Study
- Patient Communications
- Public Relations and Promotions
- Social Media
- Ongoing programming and allocation of resources
Opus 59 Creative Group specializes in strategic marketing and branding, website development, graphic design, public relations and social media for healthcare organizations.
With some clients, like OrthoCarolina, we bring our skills and experience and work as an extension of their internal marketing team. With others without marketing staff such as Carolina Asthma & Allergy Center, we act as their on-call marketing department, providing comprehensive marketing strategy and support.
It all starts with a conversation. Call or email us. We’ll come see you. We can face these challenges together.